About Webwod
Webwod is a WordPress plugin that runs a gym from its own website: timetables, bookings, memberships, payments and leads. It’s made by Norwich Website Design Ltd.
It started with gym websites.
I’m Ash Whitehair, and I’ve been a web developer for over 20 years. About a decade ago I got heavily into CrossFit, first as a participant and then as a coach, and I ended up running what was, at the time, the largest CrossFit gym in the UK. From the inside, I kept finding holes in the booking systems that were available, and in the website and marketing services on offer to gyms like ours. So I set up Webwod to do something about it.
Then the gyms closed.
The original Webwod launched just a few months before COVID, which was a very difficult time for gyms and for everyone who worked with them. Quite a few gyms had already signed up, and I’ve managed their websites ever since. The goal had always been to turn Webwod into a full gym management platform, but with other work, commitments and projects, it went on the back burner.
What I learned building booking systems.
Over those years I built BoxCart, our WordPress ordering plugin, and a full class-booking system for a fitness business running classes across three locations. Real members, real payments, real 6am classes filling up in seconds. It taught me where booking systems break: waitlists, renewals, failed payments, and the moments when money and places have to agree.
And what I kept seeing.
Gyms paying £100 to £400 a month for software, then sticking its booking page onto their website where it never quite matched. Dedicated gym management platforms keep getting more expensive, and they still don’t do it all. Data you have to ask for back. And developers, the people building those gym websites, left out completely.
So Webwod is back, as the thing I wish had existed.
Now is the time to bring it back. We’ve been working on it for a long time, talking to gym owners to find out their pain points, what they need and what they want. Webwod has been created to give them an affordable system that does it all. The timetable, the booking, the memberships and the leads all live on the gym’s site, in the gym’s brand, in the gym’s own database. You pay Stripe directly, with no platform fee on top.
Why WordPress.
I’ve been a WordPress developer for 20 years, and it’s still what I’d choose for any business. It’s incredibly flexible, so your website isn’t held back by what one company decided to build. And if you’re a developer, Webwod is built for you too: hooks, a REST API, template overrides and proper docs.
It’s coming in 2027.
What I believe
Your site, your brand, your data.
Everything lives on your website and in your database. Export it whenever you like.
No middleman on payments.
You pay Stripe at its normal rates. We never take a cut.
Every feature in every licence.
No editions and no “upgrade to unlock”.
Fast and light.
Gyms run for years, and a busy timetable should still load in a blink.
Secure by design.
Security is built in from the start, to protect your gym, your members and their data.
Built for developers.
If you build gym websites, Webwod is your toolkit, not your competition.
Webwod launches in 2027.
Join the waitlist for early news, and tell us whether you’re a developer or a gym owner so we send you the right things.
Questions? Email info@webwod.co.